Simply Sweet Games Blog

Stories from our journey building magical word adventures

Criss Cross Castle celebrating 15,000 players milestone
October 2025 Simply Sweet Games Team

15,000 Players and Counting: Our Milestone Journey

Simply Sweet Games team collaboration and development process

Simply Sweet Games Inc. here, blogging on how we hit an incredible milestone: 15,000 players in our first few months of early access. Even more exciting, we're maintaining positive ratings and heartfelt feedback, with a 4.6-star average and a +30 Net Promoter Score.

For a small indie team like ours, this is huge. It's proof that a multigenerational, diverse, compassionate, and thoughtful team can not only survive the volatility of the industry but deliver something remarkable together.

"Reaching this milestone wasn't about luck, it was about leaning into our values and staying committed to a better way of building games."

What Set Us Apart

We allowed ourselves to be nimble. Even though the priorities and direction of our game were driven by four main pillars, we didn't stop iterating, cutting back, and returning to what mattered most.

Intuitive Word Puzzles

Making brainy games accessible for all

Adventure Through Role-Playing

Immersive narrative experiences

A Charming Narrative

Stories that resonate and inspire

Inclusive Social Gameplay

Work in progress - Coming soon!

That's when we knew we had found the fun!

Our Values-Driven Approach

From studio culture to monetization decisions, we frequently had honest conversations about how our values align with our business objectives. Because of our desire to build trust through a transparent studio culture, our players can feel that we're being genuine.

Starting with the founders, we took turns taking inventory of our gaps. We invested in ourselves and each other. As our team continues to grow, we keep levelling up our leadership and developing together as one.

Being scrappy means wearing many hats and never giving up. We've had to make design, art, business, and technical decisions quickly and stick to our guns. We didn't always get it right, but we had each other's backs when things got messy.

Whenever we felt stuck, we returned to the core question: how do we make brainy games intuitive and meaningful for word players? Then we challenged ourselves to expand brain games for players of all ages, languages, and genders. It was a lot of fun.

Our Mission

This is only the beginning. Our mission remains ambitious: helping 1,000,000 players learn 100,000 new words, and milestones like this show we're on the right path.

To our community, testers, and partners, thank you for believing in us and sharing this journey.

From,
The Simply Sweet Games Team

Join us on this magical adventure!